VIVA – PT Tri Adi Bersama (Anteraja), a logistics startup which is a subsidiary of PT Adi Sarana Armada Tbk (“ASSA”) contributes to the Indonesian Cold Chain Industry by releasing the Anteraja Frozen service.The increasing demand for frozen food and the booming domestic Frozen Food business are the driving factors for Anteraja to provide frozen food delivery solutions.This is, of course, in line with the interest of people who are starting to switch to online shopping, including for basic needs such as food, drinks, and the like.“As we know, packaging and shipping are important things that must be considered in the Frozen Food business.This is because Frozen Food has a short shelf life outside.Therefore, the packaging and delivery of Frozen Food requires special handling so that it can arrive safely into the hands of customers," said Anteraja VP Sales & Marketing, Andri Hidayat.“To maintain the quality and quality of customer packages to their destination properly, we provide special SATRIA to handle frozen food shipments.SATRIA is equipped with a cooler bag and at operational points Freezers and various cooling facilities are also available.Not only equipped with adequate equipment, Anteraja also applies a special standard operating procedure (SOP) where temperature checks are carried out with a thermometer display on a regular basis.”The presence of Anteraja Frozen service is also a solution to the problems that are often encountered by Frozen Food business people, where relatively high shipping costs are needed to reach customers between cities.Andri added, “Currently Anteraja Frozen provides inter-city delivery in Jakarta, Bogor, Depok, Tangerang, and Bekasi areas.We hope that with the certainty of delivery on the same day, coupled with the competitive shipping costs that we offer, this service can help Frozen Food businesses to reach consumers more broadly.”Anteraja Frozen service can be accessed by customers through Anteraja's 2 delivery platforms, namely the Bisnisaja website and the Anteraja Application.Business people can easily choose the platform used according to their needs.A discounted shipping fee promo of IDR 5,500 is also available specifically for the Anteraja Frozen service.To use this promo, Anteraja Application users only need to type the promo code "FROZENANTERAJA" at the time of payment.Anteraja is committed to continuously optimizing Anteraja Frozen services.In the future, Anteraja will also maximize the capacity and improve this frozen food delivery service.Of course, the expansion of the coverage area is also one of the agendas in order to meet the needs of market delivery outside the Greater Jakarta area.