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The #1 Importer of Shrimp and Pasteurized Crab Meat in North America Launches Insights-Based Campaign to Meet Evolving Market Demands
EL SEGUNDO, Calif. , June 22, 2022 /PRNewswire/ -- Chicken of the Sea Frozen Foods (COSFF) launches new corporate campaign, THINK BIG, as the brand highlights their unique strategic offerings around the evolving demands of the seafood industry. As part of this corporate initiative, the brand partnered with leading market research consultancy, Wakefield Research, to uncover how the retail and foodservice industry has shifted over the past twelve months and where it is heading. Results of the survey were based on responses from United States executives and buyers across the grocery retail and food service category.
"We pride ourselves on our best-in-class customers, team, seafood category expertise, and resources – that is what has brought Chicken of the Sea to a leadership position in the industry. This survey was part of our efforts to provide even better service to our partners," says Brenden Beck , EVP of Sales & Marketing, Chicken of the Sea Frozen Foods. "We have been operating in a volatile and changing market these last few years and that has helped us become even more closely connected with our customers to navigate strategically together through these changes. The Think Big initiative is an effort to continue directing resources to those key areas that our customers have identified as their biggest challenges and needs, including innovation, sustainability, supply chain connectivity, and market expertise."
COSFF's Think Big initiative's ultimate goal is to show their customers even more support through their unique capabilities that can help grow their business. COSFF is at the forefront of best practices in the industry by pioneering sustainability and strategic customer partnership. In addition, it has made a major investment in market and consumer insights, built an expert innovation team to compliment Thai Union's Global Innovation Center, and has the most developed QA network in the industry. To learn more, visit b2b.chickenofthesea.com.
About Chicken of the Sea Frozen Foods COSFF is a fully owned subsidiary of the Thai Union Group. It operates seafood brands including Chicken of the Sea, Xcellent, Asian Gold, Orion, and VanCamps, sold at retailers, clubs, wholesalers, broadline foodservice operators, and national restaurants chains.
Chicken of the Sea Frozen Foods, headquartered in El Segundo, Calif. , sources responsibly and enforces a strict code of conduct with suppliers throughout the world. Established in 2006 in partnership with Thai Union, the newly formed company went from zero to more than a billion dollars in sales within 15 years. COSFF is the #1 importer of shrimp and crab meat in North America and is also a market leader in multiple other seafood product categories.
For information on Chicken of the Sea Frozen Foods, please visit b2b.chickenofthesea.com.
Wakefield Research The Chicken of the Sea Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 100 US Grocery Retail Executives & Buyers and Foodservice Executives & Buyers with a minimum seniority of Director, between May 3 rd and May 10 th, 2022, using an email invitation and an online survey. A quota has been set for 50 Grocery Retail Executives & Buyers and 50 Foodservice Executives & Buyers. The margin of error for the study is +/- 9.8%.
Press Contact: Casey Carty HUNTER: on behalf of Chicken of the Sea Frozen Foods (646) 459-9672 [email protected]
SOURCE Chicken of the Sea Frozen Foods
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