Selling Seafood Frozen Food Amid the Covid-19 Pandemic - Regional Liputan6.com

2022-06-18 22:42:27 By : Ms. Donna Xu

Liputan6.com, Jakarta - Frozen food or frozen seafood is even more in demand even though the market is still overshadowed by the Covid-19 pandemic.Frozen food manufacturers in Indonesia, which have been established since 1973, prove it.Sekar Bumi (PT Sekar Bumi Tbk) is still pursuing a sales increase of around 22 percent as of December 31, 2021. This increase in sales is supported by increased export sales of shrimp plus an increase in the domestic market.In the consolidated financial statements as of December 31, 2021 released, the company recorded a significant increase in sales.Even when compared to the last five years.PT Sekar Bumi Tbk experienced a more than doubled increase in sales, namely in 2017 by Rp. 1.841 trillion to Rp. 3.847 trillion in 2021.Frozen value-added seafood is the biggest contributor to this increase.The increase in sales increased profit from Rp 5.4 billion last year to Rp 29.7 billion this year.According to the President Director of PT Sekar Bumi Tbk, Harry Lukmito, the increase in sales is also supported by shrimp processing factories in Tangerang and Sidoarjo.In addition, Sekar Bumi also received approval as an approved-supplier of large supermarkets (retailers) in the United States such as Walmart, Costco, Kroger, Ahold, Publix, Aldi, Woolworths, and so on.“PT Sekar Bumi Tbk also has recognized international certificates such as Best Aquaculture Practice 4-Star, namely the integration of shrimp fry, shrimp feed, shrimp ponds and shrimp factories.Coupled with a traceability system that is able to support the company's advantages," he said in a press release, Tuesday (24/5/2022).In 2021, Sekar Bumi acknowledged that the positive bookkeeping that occurred was also driven by the company's various activities.One of them was the launch of the latest frozen processed food products last year, such as the #JagoanDumpling product with variants filled with cheese, bolognese, rendang, curry and chicken.Other processed food products such as meatballs, ebi furai, fish rolls, and others are marketed under the Bumifood and Mitraku brands.Geographically, export areas such as the United States became the strongest supporter in increasing sales, including the domestic market in Indonesia which also contributed to this increase, with Java being the largest contributor in Indonesia.Harry is optimistic that Sekar Bumi can post positive revenue again this year through innovation in fishery products by boosting the domestic market and maintaining strength in the export market.The Chinese government set a policy of reducing food prices for the city of Wuhan.Prices of frozen pork and vegetables fell 15% to ensure safe supplies for Wuhan residents.